“I Am: Awaken” by Ogle Products is a professional deep cleansing Shampoo. It uses only the best natural ingredients and is sulfate & paraben-free. This amazing original formula will detoxify your hair and remove product buildup. This deep cleanser was created color safe for use by cosmetologists to create a perfect starting point for hair to be conditioned and styled. We have found it best to be used around once a week to keep buildup from ever affecting your hair or scalp. The scent is incredibly refreshing and you can feel the tingle from the Eucalyptus, Rosemary, Witch Hazel, Tea Tree, and Peppermint.